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Strategic Plan 2021/22
CORE PURPOSE:
Supporting our membership and wider Jersey community by promoting and driving the Jersey breed and Jersey products
BHAG:
Jersey #1 Breed – Adding integrity and value to your farming business
VISION:
Recognised for leading in
- Profitability and efficiency
- Membership and engagement
- Genetic gain
- Reduced environmental footprint
- Consumer preference
- Animal welfare
CORE VALUES:
Integrity | Sustainability | Quality | Collaboration
3 YEAR STRATEGIC PRIORITIES:
| Sustainable bobby calf solutions available for Jersey farmers | Collaborate with Jersey Advantage for consistent messaging |
| Increase members participation and use of core services | Implement and incentivise genomic testing |
| Consumer adoption | Diversification of the genetic base |
| Provide scientific research to validate visionEstablish diversity of income streams | Modernisation of administration programmes utilising BreedIT |
1 YEAR STRATEGIC PRIORITIES:
| Purchase a building | |
| Survey member feedback and develop multiple channels for member & club engagement | Explore diversity of income streams |
| Promote our value proposition to the industry | Form collaborative partnerships with industry leaders |
| Empower our Ambassadors | Maintain awareness of consumer trends and animal welfare issues |
| Budget & forecast profit |