Strategic Plan 2025

CORE PURPOSE:

Supporting our membership and wider Jersey community by promoting and driving the Jersey breed and Jersey products

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BHAG:

Jersey #1 Breed – Adding integrity and value to your farming business

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VISION:

Recognised for leading in

• Profitability and efficiency
• Membership and engagement
• Genetic gain
• Reduced environmental footprint
• Consumer preference
• Animal welfare

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CORE VALUES:

Integrity | Sustainability | Quality | Collaboration

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3 YEAR STRATEGIC PRIORITIES

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1 YEAR STRATEGIC PRIORITIES

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